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SEO CASE STUDY

Pratiharye: From Invisible to Category Leader in Search.

How a buyer-focused SEO strategy helped Pratiharye build search visibility, reach high-intent buyers, and grow organic revenue.

CLIENT Pratiharye
INDUSTRY Intimate Wear & Lifestyle
PARTNERSHIP Since 2023 · Ongoing
Explore the results
ORGANIC GROWTH STORY
TRAFFIC GROWTH
200×

Growth achieved in 9 months

Starting visibility Growth
↗
130+ Page-one keywords
↑
5× Organic revenue
SEARCH VISIBILITY THAT SUPPORTS BUSINESS GROWTH
THE IMPACT

Growth that goes beyond rankings.

Search visibility became a stronger channel for discovery, engagement, and organic revenue.

02 / RANKINGS ⌕
130+

Page-one keywords

High-intent keywords ranking on page one.

03 / AI VISIBILITY ✳
4

AI platforms

Cited across Google AI Mode, AI Overviews, ChatGPT, and Gemini.

04 / REVENUE ↑
5×

Organic revenue growth

Growth over three years, continuing to rise.

Results stated as reported in the Pratiharye case study.

01 / THE CHALLENGE

Buyers were searching. Pratiharye wasn't showing up.

Pratiharye had almost no visibility for the keywords that actually drive purchases in its category. Buyers were searching, competitors were ranking, and the brand was missing from those search results.

“

The opportunity was to connect the brand with people already searching for the products they wanted.

02 / THE STRATEGY

Built around how real buyers search.

The focus was not simply producing more content. It was targeting relevant purchase-intent searches and building content for both search engines and AI answer platforms.

01

Target high-intent keywords

We focused on specific product searches used by buyers who were closer to making a purchase.

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02

Write for the buyer

Content spoke directly to buyer intent instead of relying on vague or overly generalized copy.

Focus Relevant content with clear purchase intent
03

Build AI answer visibility

We structured content for AI answer engines so the brand could be cited when buyers asked for product recommendations.

Google AI Mode AI Overviews ChatGPT Gemini
03 / THE PROGRESS

From stronger rankings to sustained growth.

High-priority keywords broke into top rankings within six months. Over time, the wider impact extended to organic revenue, engagement, and domain authority.

01
WITHIN 6 MONTHS

High-priority keywords rank

Priority search terms began reaching top rankings.

02
SEARCH VISIBILITY

130+ keywords on page one

High-intent searches became a stronger source of brand discovery.

03
OVER 3 YEARS

Organic revenue grows 5×

Organic revenue increased and continued to grow month after month.

“
CLIENT PERSPECTIVE
“Globexus helped us scale and showed us what’s really possible with marketing. Year on year, we’ve hit our highest revenue yet, made possible only by this wonderful team.”
AJ
Ashish Jain Co-founder, Pratiharye
04 / WHY IT WORKED

The right content. The right intent.

Pratiharye didn't need more content. It needed the right content, built for how real buyers search today, on Google and on AI.

By focusing on purchase-intent keywords and structuring content for modern search experiences, the strategy helped turn a nearly invisible brand into one with substantially stronger visibility across its category.

YOUR NEXT GROWTH STORY

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